Can someone 'splain the Newsletter Titles to me? 10 Years, 10 Months ago
I really like the site and the newsletters, but I don't understand something: the titles don't seem to have anything to do with the content of the newsletters.
Last newsletter, the title was "The passing of an icon and the impact they had as a group". When I saw that title, I thought "Wow - who passed away? What group?" I open up the newsletter email, and...nothing. Not one word about who died.
Today, the new newsletter email is titled "Premature mistake... who spotted it?". Again, I open it up, and again, not a word explaining the title. What was the premature mistake? Why wasn't it explained inside the newsletter?
Is it me? If I'm missing something, please fill me in!
Re:Can someone 'splain the Newsletter Titles to me 10 Years, 10 Months ago
I am a little baffled by the titles too. I figured that last week was about Mary Travers who past away due to her Leukemia. So, Peter, Paul and Mary would be the group referenced.
As for this week, I have no clue.
Re:Can someone 'splain the Newsletter Titles to me? 10 Years, 10 Months ago
The first headline last week was a double mistake..
In our rush to get it out, the translation of it was lost over the phone, so it read badly, and the second part was that the News item, was presented in the weekly wrap up video rather than the newsletter..
The second headline this week was designed to pique curiosity in the mistake..which some folk here have rightly guessed..
Interestingly the open rate increased almost 12% ....
next weeks headline in advance ....."turtle rescued by flying saucer"...